Africa Live it is an integrated digital environment, which aims to closely monitor consumer behavior in relation to Fifa World Cup 2014 and identify trends and opportunities to produce effective communication in real-time. The room, located at the agency's headquarters in São Paulo, was connected and made data analysis in real-time, creating reports, customized graphics and identifying insights and trends for the different departments of the agency.
Design / Motion: Iandê Ribeiro
SoundDesign: Iandê Ribeiro
Logo: Alex Matsumoto
